Hublot is a Swiss luxury watchmaker that was founded in 1980 by Italian Carlo Crocco. The corporation is a completely owned subsidiary of LVMH, a French conglomerate. A few months after its founding in 1980, it also saw the creation of the "Fusion" concept. The porthole design (the term 'Hublot' means 'porthole' in French), the combination of polished and brushed gold, and the simple black dial have all made these watches popular. Hublot was also the first company to employ a natural rubber strap on a timepiece.